I led the rebranding of Maverick City Lodge’ visual identity, a well-established Budapest based hostel chain undergoing rapid expansion with multiple new locations throughout the city. The objective was to embody the youthful spirit, vibrancy, and modernity reflected in their fresh, contemporary interiors. The outdated logo was replaced with a meticulously crafted one that effortlessly balances the brand’s heritage with forward-looking innovation. Central to this transformation was the choice of the Bayard typeface, a unique sans-serif font that conveys strength and approachability. Beyond the visual identity, I also designed the company’s website, crafting a user experience that is both seamless and visually compelling. This digital platform amplifies the brand’s dynamic urban energy, inviting engagement and reflecting the vibrant lifestyle Maverick’s offer.