Brand identity design for asian restaurant. Logo design adapts serif type, showing the brand's playful and modern style, expressing a classy but not taking itself too serious attitude. I chose tropical flora as graphic elements, which are echoed in almost all visual elements. Combining the pattern with red, the whole identity of Sambal Soy is formed. It's classy, ​​elegant, and modern. I made the printed elements unique with rounded shapes and used textured creative papers for printing.