Brand identity for coaching company. The message of the founders is the following: Make a point. Not an exclamation mark and not a question mark. To de-emphasize and take a deep breath before starting the next one. We long for it – and yet we can't do it. Because there is the next task, because our brain, our conscience, our other role will not let us rest. It is not easy for a person to remain himself.

This message is reflected in the visual concept. The result is a stripped-back visual identity that embraces only the essential information. It is a balance of minimalism, typography and the visual language plays a confident, yet really supportive role.